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December 20, 2013

Step Guide for Launching Your Business

moncler outlet online uomo As a small business owner, you may know about the importance of blogging for your business. It’s been touted as one of the moncler saldi uomo best ways to bring in new customers through the Internet. But where do you start? moncler outlet online uomo

Launching your business’s blog can be confusing. That’s why, in this post, I will identify and explain the six steps you need to follow to get your blog off the ground.

moncler bambino saldi A blog is a medium in which you can publish your thoughts in an organized way. Think of it as a niche newspaper or magazine. In moncler outlet trebaseleghe order for your blog to be successful, you need to first identify what your blog should be about. You don’t want to be too specific or you’ll quickly run out of ideas for content. And you don’t want to be too broad or you’ll turn off your target demographic. It’s important to moncler outlet serravalle find a nice balance. Take, for example, the SalesForce blog. Although they sell CRM software, the content moncler saldi outlet on their blog ranges from customer service to marketing to sales techniques. moncler bambino saldi

piumini moncler uomo 2. Research your target moncler outlet serravalle audience. piumini moncler uomo

Understanding your audience is not only key to a successful blog, but to a successful marketing campaign in general. Here are a few simple tips to better learn your audience:

moncler outlet Create a survey piumini moncler outlet asking your current customers what more they want to learn about your business. moncler outlet

piumini moncler outlet Research what piumini moncler your competitors are doing on their blogs. Are they getting any engagement with their posts? What is their audience saying? piumini moncler outlet

piumini moncler scontatissimi Analyze your website and social media analytics. Where is the majority of your traffic coming from? Is it being referred to you by another website? piumini moncler scontatissimi

moncler outlet online shop Understanding your audience is important because blogging (and content marketing in general) is a form of permission marketing. email address, moncler outlet online shop form submission, etc.). moncler outlet online shop

moncler saldi 3. Create a goal. moncler saldi

moncler bambino outlet Blogging without a goal is like going on a trip without a map you’ll never reach your destination. moncler bambino outlet

outlet moncler The goal of your blog will depend on the type of business you run. If you’re a restaurant, you may want the reader to make a reservation. If you’re a marketing company, you may want the reader to sign up for your newsletter. outlet moncler

moncler saldi outlet You shouldn’t always expect your blog to drive immediate sales. Rather, you should focus on using it as a tool to attract new customers and bring them into your funnel. moncler saldi outlet

moncler saldi uomo Here’s a great example of a marketing funnel that properly utilizes a blog: moncler saldi uomo

You own a website that sells moncler donna virus protection software. outlet moncler A user searches for “how to get rid of a computer virus.” They piumini moncler uomo find your blog post in moncler uomo the search results and it helps moncler bambino outlet fix their computer.

moncler outlet trebaseleghe In the blog post, you link to an ebook you wrote titled, “The Ultimate moncleroutlet-i Guide to Protecting Your Computer from Viruses.” Since the reader found your post helpful, they decide to download the free ebook in exchange for their email address. moncler outlet trebaseleghe

moncler donna You then add that email address to your email moncler bambino saldi marketing software and send them periodical emails on how they can keep their computer safe. In the emails you mention the software you moncler saldi sell. Since the reader already trusts you and finds what you have to offer valuable, they decide to purchase your software. moncler donna

moncler outlet serravalle 4. Create a schedule. moncler outlet serravalle

piumini moncler saldi When it comes to blogging, the question I’m asked most frequently piumini moncler saldi is, “How often should I be posting to my blog?” Many people think that search engines will penalize you if you don’t post at least once a week (or more). That’s a big myth. piumini moncler saldi

The frequency with which you moncler outlet online uomo post is completely up to you. It’s more important to focus on quality over quantity when it comes to blogging. However, also realize that the more you blog, the more traffic you will get. And the more piumini moncler scontatissimi traffic you get, the more potential leads you could bring in.

moncler uomo 5. The best part about blogging is that you don’t necessarily have to be the one who does the writing. moncler uomo

piumini moncler There are two options: you can hire someone to write for your blog under their name, or you can hire someone to ghostwrite under your name moncler outlet piumini moncler.

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